Wine Cloud

The challenge

Traditional wine preservation systems rely on card readers to let customers self-pour. The hardware is cutting edge but the user experience hasn’t changed in a decade. Modern wine merchants need an edge in an increasingly competitive marketplace, and we set out to create this edge.

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The solution

Pixie Labs built Wine Cloud: a hardware and software platform that connects wine dispensers to consumers via a mobile app, and gives retailers a direct relationship with their customers. Every pour, rating and purchase is linked to a user profile, recording a wealth of information about the preferences and habits of the market, and creating unique upsell and cross-sell opportunities that last long after the first taste

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