![](https://cdn.prod.website-files.com/6470f87ed5227bcec7dbcd83/64baed7d81c50f0bf80b841d_winecloud.jpg)
The challenge
Traditional wine preservation systems rely on card readers to let customers self-pour. The hardware is cutting edge but the user experience hasn’t changed in a decade. Modern wine merchants need an edge in an increasingly competitive marketplace, and we set out to create this edge.
![](https://cdn.prod.website-files.com/6470f87ed5227bcec7dbcd83/64a07783afacf601126af572_82fcb152-e3a1-4565-a86f-980b4283ba21.webp)
The solution
Pixie Labs built Wine Cloud: a hardware and software platform that connects wine dispensers to consumers via a mobile app, and gives retailers a direct relationship with their customers. Every pour, rating and purchase is linked to a user profile, recording a wealth of information about the preferences and habits of the market, and creating unique upsell and cross-sell opportunities that last long after the first taste